turn public
opinion into
commercial
advantage

Public opinion isn’t background noise.
It’s the strongest force shaping your future.
Ignore it, and you’re out of step.
Mobilise it, and you reshape the game.

This is the first
Public Relevance
® Operating System:

It listens, watches, and asks.
Uncovers what makes people care and act.
And turns insights into a mobilisation strategy.

The result?
Growth. Advantage. Your licence to operate.

One system
every channel

meaningful outcomes
case studies

As trusted advisors we respect our clients’ confidentiality, so while we don’t publish
names, we do demonstrate the value and impact of our work

WHEN TRADITIONAL LOBBYING DRAWS A BLANK, HOW DO YOU FIGHT BAD POLICY - WITHOUT BAD PR?

The Crisis

Even the strongest legal strategy can be weakened by political mood or media pressure. What's needed is a parallel pathway when traditional safeguards come under strain. 
New regulations threatened to damage a multinational client's commercial operations. Excluded from policymaking, the bottom-line exposure was quantifiable and acute.
Traditional lobbying had achieved nothing;
The legal strategy had stalled;
The timeline was collapsing...and the reputational trap was obvious:You can't afford to accept the regulations, but you can't afford to be seen fighting it. 
We ditched the traditional playbook to move our client from commercial crisis to strategic precedent.

The Results

  • 20+ op-eds across leading dailies, broadcast coverage on primetime news and current affairs
  • 20M+ reach across press and TV
  • 23% rise in opposition to HFSS bans (YouGov tracking)
  • 68% of policy coverage adopted our consequence framing (Brandwatch analysis)
  • Three year delay to key regulations
  • Government forced to conduct additional impact assessments
  • Our work delivered an extended operational runway to adapt product and supply chains, protect brand and convert an existential threat into a manageable transition timeline. 

WHEN ACTIVISM DRIVES POLICY:HOW TO RECLAIM YOUR SEAT AT THE TABLE

The Crisis

A major food manufacturer faced an existential threat to its business model; not from competitors, but from a regulatory environment increasingly shaped by NGO activism rather than balanced stakeholder consultation.
The legal and reputational risk was acute. Policy was being written without industry input, yet manufacturers would bear full liability for compliance. 
And the narrative had calcified: NGOs represented the public interest; corporate voices represented obstruction.
Using our Public Relevance™ framework, we reframed the debate as a question of governance legitimacy and policy competence rather than industry versus activism.

The Results

  • 18+ high impact op-eds in national and regional press
  • 68% of coverage framed NGO targets as operationally unworkable
  • Issue escalated from specialist trade press to mainstream national debate
  • Government invited manufacturers into formal consultations
  • Legislative implementation paused providing additional runway
  • Industry secured guaranteed participation in future policymaking
  • Supply chain given time to adapt
  • This wasn't about stopping regulation but ensuring regulation works, which requires hearing from those who must implement it

HOW DO YOU CHANGE5.2 MILLION OPINIONS?

The Crisis

When public opinion becomes your biggest commercial barrier, evidence alone won’t fix it.
For years, this infamous commodity was fighting a losing battle. NGO activism had made it a symbol of environmental harm. Headlines reinforced the villain story. Consumers turned away, retailers distanced themselves, and the pressure cascaded through supply chains.
And the decade of genuine sustainability progress this national industry had made in the meantime went ignored. The world had stopped listening.
Our approach shifted the conversation.
SPQR’s Public Relevance™ strategy shifted the focus from corporate narratives to public concerns, using trusted third party voices. Our insights drove a unique ecosystem of activation, including media relations, digital, advertising, and influencer deployment across 12 countries; not just halting, but reversing entrenched negative perceptions over the long term.

The Results

  • 5.2 million UK adults moved to a more positive view, including 1.7 million 18–24s (+21% shift)
  • 1.1 million UK adults became aware of and comfortable consuming the more sustainable product
  • 1,200+ positive media stories generated
  • Myth-busting hub attracted 4.5 million active visits
  • +1BN impressions across paid and earned worldwide
  • 200 digital creators helped carry the message to younger audiences
  • "SPQR have severed the link between awareness and negative perception" YouGov
  • Public opinion didn’t just soften, it reversed. Reputational drag turned into commercial momentum, reshaping the future of an entire industry.

INSIGHTS

meet
the team

An experienced team of strategists, advisers, and creative campaigners who combine to change perceptions and deliver measurable results at scale.

Chief Executive Officer

As the founder and CEO of SPQR, Mike leads the team and drives performance across all disciplines to consistently transform opportunities into measurable results.

Client Services Director

Craig is a Client Services Director who brings a wealth of integrated experience, blending a creative agency background and strengths in social media.

Strategy Director

Hiding inside every complex business issue there’s a simple, compelling, transformational solution waiting to be uncovered. John’s job at SPQR is to find it.

Account Director

Claire is an Account Director responsible for delivering strategic communications campaigns that drive meaningful results.

Senior Account Executive

Alice is an experienced Account Executive specialising in communications and social media.

Analyst

Tom is an Analyst who specialises in market research, social listening and both quantitative and qualitative analysis.

Media Strategy Director

As Head of Media Strategy, Adam is responsible for overseeing SPQR’s outreach with global media groups and platforms.

Video Editor

Kofi Ntiforo is an experienced video editor and motion designer with a decade of expertise in visual storytelling for global brands and campaigns.

Social Media Director

Firdaus is a well established Social Media and Digital Manager who brings extensive expertise in B2B and B2C digital strategy and marketing.

Marketing Manager

As a Marketing Manager, Linn drives value and growth across various marketing platforms.

Client Services Director

Craig is a Client Services Director who brings a wealth of integrated experience, blending a creative agency background and strengths in social media.

Strategy Director

Hiding inside every complex business issue there’s a simple, compelling, transformational solution waiting to be uncovered. John’s job at SPQR is to find it.

Strategy Director

Hiding inside every complex business issue there’s a simple, compelling, transformational solution waiting to be uncovered. John’s job at SPQR is to find it.

meet
the team

An experienced team of strategists, advisers, and creative campaigners who combine to change perceptions and deliver measurable results at scale.

Chief Executive Officer

As the founder and CEO of SPQR, Mike leads the team and drives performance across all disciplines to consistently transform opportunities into measurable results.

Client Services Director

Craig is a Client Services Director who brings a wealth of integrated experience, blending a creative agency background and strengths in social media.

Account Director

Claire is an Account Director responsible for delivering strategic communications campaigns that drive meaningful results.

Senior Account Executive

Alice is an experienced Account Executive specialising in communications and social media.

Analyst

Tom is an Analyst who specialises in market research, social listening and both quantitative and qualitative analysis.

Media Strategy Director

As Head of Media Strategy, Adam is responsible for overseeing SPQR’s outreach with global media groups and platforms.

Video Editor

Kofi Ntiforo is an experienced video editor and motion designer with a decade of expertise in visual storytelling for global brands and campaigns.

Social Media Director

Firdaus is a well established Social Media and Digital Manager who brings extensive expertise in B2B and B2C digital strategy and marketing.

Marketing Manager

As a Marketing Manager, Linn drives value and growth across various marketing platforms.