We have the global reach and resources to mobilise the power of public opinion wherever our clients’ audiences are, without the inefficiency of a legacy network.

With partners from Kolkata to Cairo, our campaigns are changing perceptions today in the UK, Europe, India, the Middle East and the US.

Cairo
London
Kyiv
Mumbai
Tokyo
Paris
Delhi
Kuala Lumpur
Istanbul
Dubai
Riyadh
Singapore
Bangalore
Kolkata
Ahmedabad
Chennai
Amsterdam
Measurable perception change at scale.

We shape campaign strategies around what matters to the public, understanding how people consume and engage with media across channels. We seamlessly integrate an evidence-based, influence-led, digital and social approach to client objectives.

Our campaigns don’t live in silos. We don’t have a native channel. Our approach is fluid. From high-impact brand activation to purpose-driven movements, we make sure your message doesn’t just land, it takes on a life of its own.

Understanding people is at the heart of everything we do. To achieve this, we dig deep into human insight – tapping into culture and decoding sentiment to craft campaigns built for genuine influence.

It’s not enough to change public opinion, we need to mobilise it. This isn’t just attitude change, it’s also behaviour change. Using our unique Public Relevance Grid we use the power of behavioural science to drive change.

Through advanced analytics, social listening, polling, and behavioural science, we identify the boundaries of public tolerance to predict shifts in public perception before they happen – allowing us to act, not react.

From cultural thought leaders to policy shapers, our influencer strategies tap into the voices that matter, ensuring your message is communicated by those who hold influence.

We create ecosystems where advocacy is organic, conversations are authentic, mobilisation happens at speed, enabling you to rebalance the narrative.

Social is where perception is built, challenged, and changed. Social is not a bolt-on, but integrated into our DNA.

Fusing agility with creativity, our social-first approach means we’re always in the conversation, regardless of channel. Crafting content that earns attention, sparks conversation, and drives action, we make sure your objectives remain culturally relevant and always at the centre of what matters.

The world doesn’t wait for a press release, so we don’t either. We make the news. We craft bold, disruptive narratives that matter to the public, enabling us to own the conversation and shape debate.

From crisis response to high-stakes reputation management, we make your message publicly relevant, ensuring media traction and campaignability.

We know that multiple channels multiply the effect. We use every channel, every platform, every moment – optimised for influence and performance. We take a strategic, data-led approach to media activation, ensuring campaigns land with laser focus, maximum efficiency, and measurable results.

From paid, owned, and earned media, to deep audience profiling, segmentation and behavioural targeting, we create the moments that mobilise opinion.

We are

In a world where the people hold the power, mobilising it is everything.

As a communication specialist, we’re built for those who demand results. We thrive on defying conventions with a fearless willingness to take risks that meet the moment.

We call this Public Relevance™.

We use this to tackle complex brand and reputational challenges head-on, with campaigns built on bold narratives that redefine the conversation, mobilise public opinion, shift perceptions, and drive global change.

Experience

Since opening our doors in 2018, we’ve been delivering unbranded and branded campaigns to solve complex reputational challenges for our clients.

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Air bnb BP Kubota Mondelez MPOC Nestle P&G Sime Darby Spotify Tesco
Meet the team

An experienced team of strategists, advisers and creative campaigners who combine to change perceptions and deliver measurable results, at scale.

Michael Coppen‐Gardner

Mike

CEO

As the founder and CEO of SPQR, Mike leads the team and drives performance across all disciplines to consistently transform opportunities into measurable results.

Mike is a renowned and trusted senior advisor with decades of experience helping global brands achieve their strategic goals.

Alice

Alice

ACCOUNT
EXECUTIVE

Alice is an experienced Account Executive specialising in communications and social media.

With a keen eye for detail, Alice excels in collaborating closely with clients to craft and execute campaigns that connect brands with their audiences.

Tom Sidwell

Tom

ANALYST

Tom is an Analyst who specialises in market research, social listening and both quantitative and qualitative analysis.

His expertise lies in deciphering data, extracting actionable insights and informing strategic decisions to create measurable success for clients.

Craig Ralph

Craig

CLIENT SERVICE
DIRECTOR

Craig is a Client Services Director who brings a wealth of integrated experience, blending a creative agency background and strengths in social media.

Craig manages teams to deliver exceptional service while working closely with clients to tackle business challenges through compelling, high-impact communications.

Charlotte Le Masson

Charlotte

ASSOCIATE ACCOUNT
DIRECTOR

Charlotte is a strategic communications manager delivering complex and purpose-driven campaigns for governments, corporations and philanthropic organisations.

Working across a range of disciplines, she ensures that campaigns continue to deliver consistent results for clients.

Firdaus Haque

Firdaus

SOCIAL MEDIA
DIRECTOR

Firdaus is a well established Social Media and Digital Manager who brings extensive expertise in B2B and B2C digital strategy and marketing.

Firdaus empowers the team to create compelling content-backed, digital campaigns to enhance our overall media offering.

Adam Aljewicz

Adam

MEDIA STRATEGY
DIRECTOR

As Head of Media Strategy, Adam is responsible for overseeing SPQR’s outreach with global media groups and platforms.

Adam builds compelling public narratives using his long-established media relationships to further the strategic objectives of clients.

Linn Nyrvik

Linn

MARKETING
MANAGER

As a Marketing Manager, Linn drives value and growth across various marketing platforms.

She also leads Influencer engagement at SPQR to ensure messages reach the right people on the right channels at the right time.

Jeremy Powell

Jeremy

CREATIVE
DIRECTOR

Jeremy is an experienced Executive Creative Director with an established track record of success across traditional communications, brands and activation platforms.

Jeremy focuses on using audience insights to deliver relevant and commercially impactful solutions to drive growth.

Bill McGeorge

Bill

OPERATIONS
DIRECTOR

With over twenty years of experience, Bill is a seasoned Operations Director.

Renowned for seamlessly coordinating communications across various media platforms through experience at some of the world’s biggest agencies, Bill has proven expertise in delivering fully integrated campaigns.

Sardor Umarbek

Sardor

SENIOR ART
DIRECTOR

Sardor is a Senior Art Director and our graphic design guru developing marketing campaigns, POS materials, packaging design and corporate brand ID.

With a diverse portfolio, spanning Moscow, New York, Tashkent, Dubai and London, he brings an international aesthetic to every project.

Ross Jones

Ross

HEAD OF
VIDEOGRAPHY

Ross leads our video development, from concept, through production to final editing.

He brings a depth of experience, developing visual storytelling for blue-chip clients, across a variety of different categories and scales.

Richard Atkinson

Richard

SENIOR
DESIGNER

Richard brings over 20 years of experience in advertising and marketing. He has worked at some of London’s top design and advertising agencies, where he created award-winning work for blue-chip clients.

Richard is skilled in bringing ideas to life across various mediums, including branding, advertising, social content, film, banner animations, web design, and front-end development.

Are you relevant?

80 The Strand
London
WC2R 0RL

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